100 FLINDERS LANE, MELBOURNE, VIC 3000 c/o We are Humble PTY. LTD.

A Joseph Haddad
Project

2019

No. 100 Flinders Lane —

Enter through the deli, slip past the glass screens and settle into the banquette seats of the dining room. Part delicatessen, part wine bar and restaurant, No. 100 is the perfect addition to Flinders Lane.

Sitting in the rear of Melbourne’s iconic 101 Collins St Tower and with an entry off sceney Flinders Lane the space had a dual identity from the get-go. We asked ourselves, how can we embrace this double nature and enhance it. No.100’s split personality is expressed through colour, material and function, it is literally two spaces in one.

At the entry, the stripped back, utilitarian deli offers you your takeaway coffee and a fresh mortadella sandwich evoking a slick retro diner feel. It’s the kind of place you’d imagine existing simultaneously in Europe or on the streets of downtown New York. A place that feels super familiar yet still contemporary. Mosaic marble tiles clad the walls, with a quirky graphic pattern running a datum line across the walls.

Stainless steel details throughout the space make reference to traditional butchers and deli’s, from the curvaceous bar atop of the servery to the voluminous display fridge with hanging meats. Crinkled stainless edging to the tables and bar are reminiscent of casual diner style furniture, adding to the fast casual atmosphere.

Large fluted glass and stainless steel screens create the boundary between the deli and the dining room. Hidden from the street behind nostalgic curtains, this luxurious space is the perfect spot for a long lunch. Things here are softer and more tactile, we wanted to create a space that felt luxurious yet still comfortable. Carved wood panels are a nod to the PoMo fun on display in the lobby above, and are interspersed with hidden lighting and warm brass detailing for another layer of warmth. Undulating curves in the upholstered banquette create subtle nooks for each table setting, while classic Thonet Hoffman chairs and cast iron table bases are contrasted against the contemporary style of the Lee Broom pendants that complete the space.

The two spaces oppose but still complement each other to create the perfect hybrid, a place that can take you from day to night.

Client: Joseph Haddad
Builder: Four Seasons Commercial Interiors
Branding: Salmon Designs

Lighting: Lee Broom via SPACE
Furniture: Thonet

Photography by Peter Clarke

Drawings

1 / 0

Renders

1 / 0