254 LOWER HEIDELBERG ROAD, EAST IVANHOE
We are Humble PTY. LTD.
Here’s a first look at a project we started during the 2020 Melbourne lockdown. Helping Foonie at East Ivanhoe Pharmacy freshen up her shop. After 40 years of trading in the same space we wanted to explore what small moves we could make to give the shop a new look.
We started by giving the space a fresh lick of paint. Covering up the cream ceiling and wrapping it down to a high datum line along the walls creating one cohesive gesture across the whole space. With so much going on at the ground level, in the shelves and behind the counter, the ceiling seemed like the perfect opportunity to bring the space together in one move.
Using Tint paints Alter Ego to play off the green in the branding the paint wraps down the wall striking a line where the shelves begin. We were conscious to make changes that would suit the existing character of the shop. Making small spatial moves and adding an overarching brand layer. The new consistent deep green colour wrapping the ceiling and the walls recedes into the background and allows the branding and the products to come forward.
Signage: Complete Displays