205/343 Little Collins St, Melbourne VIC 3000 c/o We are Humble PTY. LTD.

A Renato Di Domizio
Project

2023

A reimagined logo for an enduring family business. Vesuvian Cutters has been in Melbourne’s CBD for 40 years. Previously located in the Block arcade in the 80’s, it moved to its current home in Little Collins St in 2015. We were tasked with bringing a more contemporary feel to the branding that Renato hopes might one day be handed over to his sons Dante and Orlando. We took what was previously the secondary component of the name (D, O & R) and made this the primary component.

Client: Vesuvian Cutters